What the Very Rich Stop Buying
The luxury goods market lost about 20 million customers in 2025 while private-jet flying hit a record. Wealth didn’t shrink. Spending moved.
-
-
Fashion: Taste, Signaling, and Personal Presentation
Clothing is a tiny share of a wealthy household’s budget — and the pieces have never cost more. Here’s where the money actually goes, what it buys, and who the signal is aimed at.
