What the Very Rich Stop Buying
The luxury goods market lost about 20 million customers in 2025 while private-jet flying hit a record. Wealth didn’t shrink. Spending moved.
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Buying an Island: Privacy, Power, and the Ultimate Trophy
A private island looks like the ultimate trophy, and the purchase price is the smallest part of the story. Here’s who buys them, what they really cost, and why owning one is far harder than buying one.
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Cars: Luxury, Collecting, and the Cost of Ownership
A single 1955 Mercedes sold for $142 million while a new supercar can lose six figures in three years. Here’s how the wealthy really treat cars — and why only a sliver of them are an “investment.”
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Watches: Status, Craft, and Portable Wealth
A steel Patek Philippe sold for $31 million. Here’s how the wealthy really treat watches — as portable, semi-liquid stores of value and quiet status, not investments.
