What the Very Rich Stop Buying
The luxury goods market lost about 20 million customers in 2025 while private-jet flying hit a record. Wealth didn’t shrink. Spending moved.
The luxury goods market lost about 20 million customers in 2025 while private-jet flying hit a record. Wealth didn’t shrink. Spending moved.
The 2025 Forbes 400 holds $6.6 trillion. But only 49 of 400 started working-class, the top 10 hold a third of the money, and the average member is 70. A data portrait.
There are roughly 3,028 billionaires according to Forbes — or 3,400, depending on the year. Inside how the rankings are built, what they catch, and what they miss.