Boarding School: Elite Education Away From Home
Top boarding schools cost $70,000 a year in the US and over $200,000 in Switzerland. Here’s who actually goes, what it really buys, and what families get wrong.
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Wellness: Trainers, Retreats, and the Pursuit of Optimization
For the wealthy, wellness has become a standing operation — trainers, coaches, diagnostics, retreats. Here’s who runs it, what it costs, and what it actually buys.
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Anatomy of the Forbes 400: Who’s Actually On the List
The 2025 Forbes 400 holds $6.6 trillion. But only 49 of 400 started working-class, the top 10 hold a third of the money, and the average member is 70. A data portrait.
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Personal Assistants: Buying Back Time
A great personal assistant is the purest way to turn money into time. Here’s what the job is, who hires one, what it costs, and why even the rich often won’t.
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Estate Managers: Running Large Homes Like Businesses
Past a certain size, a house stops being a household and becomes a small business — with payroll, vendors, and a full-time executive running it.
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Hotels and Villas: How the Wealthy Stay Away From Home
A grand hotel suite, a staffed villa, or a branded residence you buy outright — how wealthy households choose where to sleep, and what each really costs.
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Cars: Luxury, Collecting, and the Cost of Ownership
A single 1955 Mercedes sold for $142 million while a new supercar can lose six figures in three years. Here’s how the wealthy really treat cars — and why only a sliver of them are an “investment.”
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Watches: Status, Craft, and Portable Wealth
A steel Patek Philippe sold for $31 million. Here’s how the wealthy really treat watches — as portable, semi-liquid stores of value and quiet status, not investments.
